ATU Duty-Free staff wears Hakaan’s designs
After a year’s work, ATU Duty-Free has renewed its personnel uniforms. World renowned Turkish designer Hakan Yildirim has his signature on the new ATU personnel uniforms. ATU employees launched the new collection as they performed a dance number choreographed by Tan Sagturk during an evening reception held at Istanbul Modern.
ATU Duty-Free –a TAV Airports, Unifree/Gebr. Heinemann joint venture- has promoted its new staff uniforms designed by Hakan Yildirim, who is applauded on the world fashion scene with his label Hakaan. Leading names of the Turkish business and art world attended the evening held at Istanbul Modern. During the event, ATU employees exhibited their new uniforms with a dance performance choreographed by Tan Sagturk.
ATU Duty-Free General Manager Ersan Arcan stated, “ATU, Turkey’s leading brand in duty-free operations, has been focusing on customer satisfaction since its establishment. We strive to provide a quality shopping experience for our customers offering the widest range of products. Our employees play a major part in this effort. We know that customer satisfaction is achieved through happy employees. We set out to design uniforms that they would make them feel comfortable, confident and stylish, working with the leading names in this area.”
Claus Heinemann, the president of Gebr. Heinemann which currently operates 179 Travel Value/Duty-Free Shops at 48 airports in 19 countries said, “We have had a successful partnership between TAV and ATU for the past 12 years. We overcame the global economic crisis successfully and continue to progress. This is an example of a valuable partnership between Germany and Turkey. We are closely following Turkey's development, which we find impressive. Duty-free business at Ataturk Airport in Istanbul is in an enhanced position in comparison with the average growth in Europe.”
Currently operating at eight airports in five countries, ATU collaborated with the world-famous Turkish designer Hakan Yildirim for the project started last February. Yildirim designed six different uniforms for six job descriptions in line with employee input. Every aspect was taken into consideration to create a smart and comfortable collection including the selection of fabric and colors. The new creation will be worn by approximately one thousand ATU employees. The feature color in the personnel uniforms is vermilion which is the corporate color of ATU Duty-Free. The 58% cotton content in the fabric stands out as a factor to prevent sweating during long working hours. The 37% polyester content prevents creasing and enables easy ironing. 5% lycra gives the fabric the stretchiness it needs for comfort. The length of the fabric used for the dresses and jackets to be worn by employees working at the Domestic and International Terminals is 4,500 meters.
ATU personnel promoted their new uniforms through a rather unusual presentation. As part of the project which was supervised by Tan Sagturk and directed by Ozlem Demir Pacaci, ATU employees went through a special training given by Tan Sagturk and his team. At the end of the three week training, ATU employees shared the stage with professional dancers.
About ATU Duty-Free
ATU, an international duty-free chain, was founded in 2000 in partnership amongst TAV Airports, Unifree Duty Free and Heinemann. ATU is the sole duty free operator in Istanbul, Izmir and Ankara, in Turkey, at Tbilisi and Batumi airports in Georgia, Enfidha – Hammamet International Airport in Tunisia, Skopje and Ohrid Airports in Macedonia and Riga Airport in Latvia. Operating from 63 stores of total 14,500 square meters in five countries, ATU Duty-Free is the leading duty-free store operator in Turkey.
About TAV Airports
TAV Airports is the leading airport operator of Turkey. TAV Airports operates Istanbul Ataturk, Ankara Esenboga, Izmir Adnan Menderes and Antalya Gazipasa Airports in Turkey as well as Tbilisi and Batumi Airports in Georgia, Monastır and Enfidha-Hamammet Airports in Tunisia and Skopje and Ohrid Airports in Macedonia. Recently, the Holding undertook the operation of Medinah Airport, the first airport privatization in Saudi Arabia. TAV Airports also operates in other areas of airport operations including duty-free, food and beverage services, ground services, IT, security and operation services. In same context, TAV Airports also operates duty free, food and beverage and other commercial areas at Riga Airport in Latvia. Together with its subsidiaries, the company provided services to approximately 575 thousand flights and 72 million passengers.
About Gebr. Heinemann
Gebr. Heinemann is one of the top players in the global retail market for passengers. A family business based in Hamburg, it provides supply services at 230 Travel Value and Duty-Free stores in 72 countries reaching more than 1,000 customers worldwide. Heinemann also operates brand boutiques and its own stores at 48 international airports in 19 countries. In addition, it has shops at many country borders and boutique operations on passenger cruises. All these operations are supported directly from the logistics center in Hamburg.
About UNIFREE Duty-Free
Unifree, one of the major shareholders of Heinemann, is a top-end logistics/retail firm with its signature on many successful national and international projects. It employs approximately 800 personnel and provides support to all its operation points from its modern logistics center at the Istanbul Free Zone in addition to its duty-free stores at Dalaman and Bodrum airports and the Derekoy Border in Turkey, Pristina Airport in Kosovo and Ercan Airport in Cyprus.